Archives for August 2011

I recently posed a question to via Facebook asking, on average, how much time people spend online per week on social networks.

Here are the results thus far. . .

It’s not surprising that the majority of those polled responded with 5+ hours per week. Many citing that there should have been another choice of 11+ hours.

A few who responded are online because of the nature of their business. But to me, that is irrelevant. As a wired society we are all spending more and more time ‘plugged in’, and it will be interesting to see the new usage statistics come out for 2011.

As we all have seen, so much can happen in very short period of time on the web. Case in point : Google+ Growth Rate Shattering Competition. Yep, you read right – it took Google+ only twenty-four days to reach twenty million users. 24 days.

As with any study there will be a ‘heavy users’ group where a small percentage make up the majority of time spent online and since the number of mobile-only households overtook the number of landline-only households in 2009, that means that the average time spent online on sites like twitter, facebook, and now google+, will continue to grow as the global internet penetration rate continues to climb.

Currently 56% of Americans Check Online News Daily with 24% going to four or more unique online news sites daily. Think about it. Where do you get your news? Do you read an article shared by a Facebook friend? How about click a link while you’re on Twitter? The way information travels to us is through our networks. Who we follow, fan or watch.

Check out these 20+ Mind-blowing social media statistics: One year later. It really puts in perspective how much the internet and social media has changed our personal lives and the way we do business.

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